When you visit a restaurant, you may not even notice that there is probably music playing in the background. There is psychology behind the playing of music in restaurants and coffee shops. It creates a good vibe and puts people at ease. Live music has some specific benefits. Yes, there are people who don’t enjoy live music, but they generally tend to stay away from places where this is the norm. Live music is great for both the clientele and the business. Here’s why:
1. It creates a positive and uplifting atmosphere. People go out to relax and forget about their jobs and long days. Live music helps to create the best environment to do this. It relaxes you, gets some beat into your body and releases happy hormones.
2. It takes people on a journey. Music has the power to take you on a journey to unknown and beautiful places. Music can completely transport you to another time and place where everything is beautiful, peaceful, and romantic. Or where everything is a big party and lots of fun. Either way, music is ideal for an evening getaway when a holiday is out of the question.
3. It creates a social vibe. Music can help clientele mingle and meet new people. It tends to create an atmosphere of familiarity and freedom. When people are relaxed and don’t feel threatened or judged, they are more likely to talk to new people and possibly make life-long friends.
4. Live music helps people escape. There is no better escape than just letting go and emerging yourself in the music. After a long day or a crappy experience, the best remedy is good food and some live music to take you away.
Live music draws more clientele who are looking for a fun or relaxing night out. This combined with all of the benefits mentioned above makes it a winning choice for any coffee shop or restaurant.